Ross Mayfield e Peter Kaminski fundaram SocialText.
Ambos misturam wikis e blogs para tornar empresas e instituições mais competitivas e dinâmicas online. Já ouvi esta conversa mais do que uma vez... ao ponto de começar a ficar convencido. "Se traçarmos uma linha orientadora para a evolução tecnológica partindo do manifesto Cluetrain, acho que o próximo passo seria algo semelhante ao que SocialText protagoniza no espaço entre social software e coorporação." Afinal os mercados são conversas. [Primeira tese do manifesto.]
As suas ferramentas para conferências online são interessantes (Post de Sebastian).

[Via Kevin Marks]

David Weinberger escreveu_

"...Panelists and audiences do not share the same goals. Audiences want to learn and be entertained. Panelists want to impress and sometimes want to sell. Conversations work against the panelists' natural inclination to manage their speech; conversations develop their own gravitational fields that fling panelists together in ways they can't control.

If you're organizing a conference, as an audience member I implore you to cast aside the spurious safety of panels. If you're a moderator, you'll do everyone a favor if you rearrange the chairs, eliminate the opening statements, confiscate the bulb in the projector and get your participants to just talk. Don't "leave time" for audience participation; open it up from the beginning. Hell, screw the bulb back in and project the online chat where the real life of the conference is probably happening anyway..."