SHELLHARBOUR
Stockland Shellharbour é o maior centro comercial da região, duas horas a sul de Sydney. A Stockland, empresa australiana líder no sector, promoveu a extensão e requalificação do Centro Comercial, de modo a injectar-lhe vida nova e reforçar o seu estatuto de referencia regional.
A empresa The Buchan Group, na sequência de outras parcerias com a Stockland, foi a escolhida para este projecto ambicioso, de requalificação de 40 000 m2 de área coberta existentes, aos quais se junta uma área de construção nova de 20 000 m2.
Quando me transferi para o The Buchan Group, este projecto já estava em fase de licenciamento e pormenorização. No entanto, a necessidade de reduzir custos de construção levou à necessidade de uma revisão geral das fachadas. Esta situação foi a oportunidade para eu ser integrado no projecto como designer. A Stockland queria alguém novo no projecto, para testar ideias novas, e eu encaixava nesse perfil.
Foi um cliente muito exigente mas estimulante. Neste projecto destaco a frutuosa troca de ideias com o Anthony Palamara, um designer muito astuto e divertido.
Stockland Shellharbour is the largest shopping centre of the region, two hours south of Sydney. High profile Australian promoters Stockland drew a strategy to refurbish and extend it, in order to reinforce its status as regional retail icon.
In line with other similar partnerships, The Buchan Group was chosen for this ambitious project to refurbish it's 40 000 m2 existing internal area, with 20 000 m2 of new construction.
By the time I moved to The Buchan Group, this project was entering the detail phase. Nevertheless, the need for value management, in order to cut costs, dictated a redesign of all the façades. This was my opportunity to join the project as a designer. Stockland wanted a new designer, and I matched the profile.
Stockland was a very demanding but stimulating client. From this project I'll always remember the fruitful and amusing design brainstorms with Anthony Palamara, a very clever and funny designer. Design should always be fun.
Welcome to my ongoing diary of thoughts and projects.
Here I sketch the storyboard of 2 characters, trapped in my body and linked to the world through my senses. They control my brain in a constant search for life waves, the eternal energy that feeds their souls.
Gummavitta is the explorer, the architect and the scientist. He searches the hemispheres of the earth, the mind and the human condition.
Mummagumma is the traveler, the painter and the dancer who collects Gummavitta´s experiences and memories and applies them to achieve connections. Connections with himself, which means you and I, us and them.
que e feito de ti,my friend?
Posted by: Alice